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“Meet Superegg, the New Stylish Skin-Care Brand With Cutting-Edge, Plant-Based Ingredients” Read More

"Superegg—which replicates the beneficial components of the egg using plant-based ingredients—delivers nourishment without irritation via its Sound Renewal cream; the round vessel is a nod to its Yolk Duplex technology." Read More

“Are vegan eggs the new skincare superfood? New skincare brand Superegg whips up an unlikely recipe for smooth skin” Read More

"Superegg is the New Skincare Brand Using All-Vegan Ingredients" Read More

“This quenching moisturizer from new vegan skin brand Superegg protects with antioxidants, gently exfoliates with PHA and layers well with other serums, sunscreen and makeup.” Read More

“Meet Superegg: The Vegan, Egg-Shaped Skincare Product All Over Instagram
No eggs were harmed in the making. We promise.” Read More

“New Skin Care Brand Superegg Uses Vegan Ingredients To Replicate The Beauty Benefits Of Eggs” Read More

“We're calling it now: ‘eggshell skin’ will be the ‘glass skin’ of 2021.” Read More

“Enter this palm-sized cream that yields to the lightest pressure from our fingertips and melts seamlessly into skin, leaving it plump and silky like the smooth curves of an egg.” Read More

“The formula hits a plush sensorial note and has a well-rounded approach to efficacy: alpha hydroxy acid for light resurfacing, micro-encapsulated beads that melt on contact, and hyaluronic acid for bounce.” Read More

“Hoping to reformat the age-old trick for a more eco-conscious audience, Choi developed a vegan egg substitute from a unique combination of vitamins, minerals, and proteins. The result is a moisturiser and cleanser that promise dewy and flawless skin.” Read More

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“A newcomer—a new baby! A vegan egg for harnessing superpowers of the egg yolk, egg white, and eggshell membrane.” Read More

“The super-chic brand launched with two core products, which feature different parts of the egg (yolk, white, and eggshell membrane) for a plethora of nourishing and skin-healing properties.” Read More

“It’s blended with the good stuff, including plant-derived squalane and PHA. The end result: a bouncy, juicy (in the best way), glowing complexion.” Read More

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“What I love about the brand's Gentle Elements Cleanser is that the creamy formula deeply cleanses my skin, removing hard-to-budge makeup like mascara, in one pass without leaving it dry.” Read More

“Everything suddenly made sense: the AHA helped to resurface my skin, the vitamin C brightened my dark spots and acne scars, and everything else trapped moisture like a sponge. Just like that, my cleanser phobia was cured.” Read More

“Superegg has a nutritional cocktail of strengthening and protecting ingredients in its moisturizer. Essential humectants and emollients like vitamin B5, vitamin E, glycerin, ceramides, plant oils, and soothing centella asiatica keep the skin’s protective barrier healthy and optimally functioning.” Read More

“How Erica Choi, founder of vegan skincare brand Superegg, went from influencer to brand owner” Read More

“NYC-based skin-care brand Superegg is all about luxury formulas encased in sustainable, elegantly-designed packaging.” Read More

“Superegg's Sound Renewal Moisturizer is one of my new tried-and-true favorites.” Read More

“Today, her clean skincare line matches each of the egg’s components with a vegan version to restore the skin to an egg-like complexion.” Read More

“Superegg introduces eye and cheek mask, Calm Movements, designed to give a smooth, egg-like finish.” Read More

“These women are shaping Asian American representation with their beauty brands” Read More

“Superegg introduces eye and cheek mask, Calm Movements, designed to give a smooth, egg-like finish.” Read More

“Jennifer Aniston's Facialist Gave Me Her Product Picks—They Don't Disappoint” Read More

“Gentle Elements Cleanser is one of those rare exceptions. The rich, foaming cream formula just hits different, and the microencapsulated beads made up of plant cellulose, sugars, clays, amino acids, and vitamin C elevate the experience and provide the most gentle exfoliation.” Read More

“Life-Changing Beauty Products I Discovered in My 30s” Read More

“Superegg has such a unique story that translates not only through packaging but the formulas, too and it's almost like how could I not. Being able to partner together with Erica to launch and harness her brand and vision and translate that to our customer is something very special to me.” Read More

“Vegan and plant-based formulations are how Superegg made their name—they're even made to match an egg's nutritional value. Egg has played a role in many Asian beauty practices throughout history, which founder Erica Choi sought to reflect.” Read More

“In Asian culture, the egg is commonly used in skincare, so Choi is taking that idea but giving it a vegan spin. The plant-based ingredients in the products mimic the nourishing benefits of an egg.” Read More

“I have combination skin, and I’m prone to redness,a dryness, and irritation on my cheeks, but oilier in the T-zone area, so these cheek-and-undereye-specific hydrogel masks are genius for someone like me.” Read More

“The esthetician-approved, nourishing gel-cream comes in the most aesthetically pleasing packaging. With a light consistency that preps the skin before makeup application, the fragrance-free formula is ideal for day use.” Read More

“Superegg’s new Calm Movements eye and cheek mask is unlike most sheet masks we’ve seen before.” Read More

“The mask immediately provides me with a glow that I thought was reserved only for in-office facials, and it continues to improve the texture of my skin.” Read More

“When innovation and impeccable taste meet, you have an impossibly chic pebble of moisturizer that promises dewy, supple skin. The result is immediate, and the benefits long-term: skin is left supple, luminous, and immaculate.” Read More

“Superegg’s Vegan Egg-Inspired Products Made Me Look and Feel Like An Egg in the Best Way Possible” Read More

“Choi is bringing her signature minimal aesthetic to Superegg, a tightly edited lineup of clean, luxurious skin-care you'll look forward to applying.” Read More

“Superegg’s products are all vegan and beautifully packaged, but most importantly, they actually work.” Read More

“Erica Choi drew on her inherited Korean beauty rituals to create her New York-based line of clean, vegan, nutrient-rich formulas that help restore and balance skin to a smooth “egg-like” complexion.” Read More

“Applying a lightweight, hydrating serum — like the Superegg Tonal Scenery Reparative Serum, which is made with hyaluronic acid, snow mushroom, and niacinamide — before a powerful prescription, prevents next-day sensitivity and peeling. Plus, it adds a punch of moisture, even before I get to my actual face lotion.” Read More

“A shot of cica and plant stem cells to the face that will help combat the especially arid heating situation in the office.” Read More

“In a sea of eye creams, Superegg offers a refreshing take with this cloud-like gel. (The packaging, for starters, has a clear needlenose tube—a tidy means of delivery.) The formula has a collagen-boosting slant, with tremella mushroom, adenosine, and peptides. At the same time, there are ingredients to ease dark circles (niacinamide, vitamin B3), stimulate microcirculation (caffeine), and seal in hydration (hyaluronic acid paired with a polymer that acts like a protective shield). It’s stocking-appropriate, but also qualifies as a personal pick-me-up.” Read More

“Superegg's latest, the Phyto Bounce Eye Contour Solution, has a light-as-air, gel-like consistency that dispenses the perfect amount — therefore checking off both of my boxes. What's more? While my expectations for brighter, less-tired undereyes are generally, shall we say, quite low, I do think Phyto Bounce's concentrated mix of vitamins B3 and C, caffeine, hyaluronic acid, and peptides (six types, in fact) has made my eye area look plumper, more even-toned, and more awake after two weeks of daily use.” Read More