Summer Albarcha

“My personal and professional mission is to inspire women to feel confident in their values.”

Please briefly introduce yourself.

My name is Summer Albarcha and I’m a digital entrepreneur in modest fashion.

What is a typical day for you like?

Pre-pandemic, I spent my week between meetings, events, constant travel & shooting content in NYC. Now, I mainly spend most of my day between my laptop, filming camera & working with my intern on content strategy.

“I use a lot of rosewater based products, which is a very common Syrian household product. It has anti-inflammatory properties, and not to mention it also smells amazing."

How has your background and experience shaped the person you are today? 

My values and background have definitely shaped my style, and personal confidence. I am very proud to be a visible Muslim, Arab American Women and I display that identity in much of what I do.

Does balance play a role in your life?

It does! I have been able to find a balance between sharing content online and keeping a sense of privacy as well. I always ask the question—will this content benefit anyone? If yes, share, and if not, keep to oneself.

What are some tips on maintaining balance and taking care of your well-being?

I think it’s important to do things for yourself and not for social media. Whether that be spending time with loved ones, separating social media as “9-5” and taking the rest of the day as a break, these are all healthy habits to differentiate your online persona from your real life.

What does beauty mean to you?

Beauty comes from within. I think confidence is beautiful!

How has your perception of beauty evolved over the years?

I have focused less on makeup that changes my appearance, and more on beauty that enhances my natural features.

Are there any beauty tips from your culture that you can share?

I use a lot of rosewater based products, which is a very common Syrian household product. It has anti-inflammatory properties, and not to mention it also smells amazing.

What are your beauty and wellness rituals?

I’ve been making a conscious effort to drink a lot more water, as well as began to use products with anti-aging properties to make my complexion appear more radiant. For wellness, I’ve been taking walks in the neighborhood to soak in the good weather days, and take a break from the blue light screens.

What is the best beauty advice you’ve ever received?

My mom told me to focus less on makeup that changes my appearance, and more on beauty that enhances my natural features, which is something I live by now.

What is your personal or professional mission?

To inspire women to feel confident in their values.

Make a wish for your future self.

To continue to do everything in life with purpose and always inspire others.

 Follow Summer’s journey at @summeralbarcha.